It’s Now the Attention Economy

by vernsanders on May 18, 2012

Read something (somewhere…it was while I was on the road, reading from my phone, and I inadvertently deleted the original, but I remember the gist…) the other day that said we are now in the Attention Economy. If that isn’t apparent, it means that, as my friend Bob Burroughs has been saying for a long time: time is the new most valuable currency.

As I recall, the “3 Rules” for this economy are that content must (in this order): Educate, Entertain, and Enlighten.

You may quibble with the entertain, if you serve the church, but that’s because you’re thinking Disney (or The Avengers). By entertain, the author meant what entertain always has meant: engaging the audience in some manner. Boring is out in the Attention Economy.

That doesn’t mean that you have to have a blockbuster every weekend…but it does mean that you can’t produce a bomb very regularly either.

Food for thought…

How about at your church? Blockbusters, bombs, or art films? Please leave a comment and let me know what you think is best, and what you are doing…

Ipod shuffle status (What is this?): 4039 (Lodi (now there’s a song about a good idea gone astray…) – Creedence Clearwater Revival)  of 7875

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